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Case study

HOW LOUIS VUITTON DOMINATED LOCAL SEARCH IN KEY RETAIL LOCATIONS

Scaled Google Maps visibility from 3000 to 17,000 monthly local visitors in key retail locations.

600%

increase in Google 

Maps searches

500

store visits / month 

from local search
 

Top 3

rankings in 

15+ locations
 

The challenge

For this project, the focus wasn’t traditional SEO — it was local search dominance through Google Maps optimisation. We worked on improving visibility across key retail locations by strengthening their Google Business Profile signals and local ranking factors.

The strategy

Focused on Google Business Profile optimisation and local authority signals . The focus was local search dominance through Google Maps optimisation.

What WE Did

Google Maps Optimisation

  • Keyword optimisation across listings
  • Category and service alignment
  • Geo-relevance tuning

Local Authority Signals

  • Citation consistency
  • Location trust signals
  • Proximity & prominence improvements

On-Page Support

  • Location landing pages
  • Internal linking
  • Structured data (Local schema)

Featured placements

  • Google Maps

  • Apple Maps

  • Waze

The Result

  • Significant uplift in map visibility across key locations
  • Increased store-level search impressions
  • Stronger positioning in high-intent "near me" searches
  • Improved customer conversion from maps to physical visits
+280% Organic Traffic
#2 Rankings
+220% Leads
= 3; = 3; = 3; = 3; = 3; = 3; = 3; = 3; = 3; = 3; = 3; = 3; = 3;

Key Insight

This wasn’t about traffic alone — it was about putting physical locations directly in front of ready-to-spend customers.

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