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Case study

HOW rightmove BUILT DOMAIN AUTHORITY IN A COMPETITIVE MARKET

AUTHORITY BUILDING & CONTENT STRATEGY

 

+310%

Orgainc Traffic

over 12 months
 

250+

Referring Domains

New Backlinks
 

Improved

Keyword velocity

Commercial Terms
 

The challenge

This was a competitive real estate project where visibility depends on trust, authority, and relevance. We focused on building strong off-site signals through targeted content placements in real estate publications.

What we did

  • Secured placements on niche property websites
  • Built contextual backlinks within relevant articles
  • Aligned anchor text with commercial search terms
  • Strengthened topical authority in the real estate space

Niche Placements

Securing coverage on high-authority real estate publications.

Contextual Backlinks

Building relevant internal signals within property articles.

Commercial Alignment

Matching anchor strategy with high-intent real estate terms.

Topical Authority

Strengthening the domain profile for niche relevance.

Featured placements

  • Realtor.com

  • Homes & Gardens

  • Ideal Home

The Result

  • Significant increase in organic traffic
  • Improved rankings across competitive property keywords
  • Stronger domain authority in a crowded market
  • Increased domain authority and ranking power for competitive keywords
+310% Organic Traffic
#5 Rankings
140% Leads
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Key Insight

Visibility in real estate depends on trust. We built that trust through strategic authority signals.

Struggling to compete in a crowded market? Let’s build your authority.

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