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Case study
How Smithers of Stamford Grew Organic Traffic by 420%
From 2,500 to 13,000 monthly visitors after recovering from Google updates.
The challenge
After Google updates in 2024, traffic declined significantly. Key pages lost visibility, and the site struggled to generate consistent performance.
What We Did
We focused on rebuilding the site’s foundation:
- Improved site architecture and crawlability
- Fixed crawl depth from 6 → 2 clicks
- Reduced load time from 3.8s → 1.2s
- Optimised performance and load speed
- Refined key pages
- Strengthened search visibility
Technical Fixes
Resolved indexing and performance issues.
Authority Building
Secured trusted placements.
Content Optimisation
Improved key pages.
Internal Linking
Strengthened site structure.
Featured placements
The Result
- Recovered 80% of lost keywords post-update
- Moved 25+ keywords into top 10
- Stronger rankings across key pages
- Growth in enquiries
- Improved user experience
+420%
Organic Traffic
#1
Rankings
220%
Leads
Key Insight
The issue wasn’t just traffic. It was structure, authority, and performance combined.